Full Blüm Arts & Music Festival will be an annual summer festival held at Oroseau Rapids Park in Saint Malo, Manitoba and launching in June of 2020. This weekend long festival will offer its attendees a variety of activities and amenities including meditations, yoga, live music and art gallery featuring the work of local artists. Full Blüm aims to influence a meaningful sense of culture and community while supporting a city that is becoming more balanced in mind, body and spirit.
The goal of this project was to create a logo and an overall brand for the festival that can be easily translated to print collateral such as event tickets, lanyards and package design for VIP ticket buyers. The second component of this project was to create a promotional video that will be used to launch the festival over social media and entice individuals to purchase tickets.